Required resources for Website Health — Ashley Berman Hale // Deepcrawl

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what’s happening with your website, at scale is essential to any technical SEO. Rather than spending valuable time hunting down little bugs, tools exist to understand how to make your website healthy in the eyes of Google. Today, Ashley talks about the resources required to maintain a healthy website.
About the speaker

Ashley Berman Hale

Deepcrawl

is a little camera shy

Ashley is VP of Professional Services at Deepcrawl

Show Notes

  • 02:28
    Tools SEOs need to maintain website health
    For website health understanding, start with Google Search Console and a crawler for enterprise sites. Content tools include Ahrefs, Semrush, and Majestic.
  • 05:41
    Crawlers for enterprise and small businesses
    Enterprise sites can make use of Deepcrawls platform to detect opportunities for growth. While smaller businesses can improve their onsite SEO with Screaming Frogs free version.
  • 07:37
    The importance of crawling and website health
    When crawling is in place, it identifies any thing that could contribute to slowing down the site. Additionally, it identifies any gaps in site structure and the pages Googlebots regularly crawl.
  • 10:46
    The human side of resourcing your website health
    SEOs must educate the organization on website health and the resources required to maintain it. Essentially, its about using the data to align teams around producing better user experiences.

Quotes

  • "Google Search Console and Google Analytics provide information for free directly on how you're doing, showing up, keywords they're associating you with, etc." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "In Semrush, they do keyword layovers during competitive searches. They can take your site, three other sites, and tell you where youre weak, and they're doing well." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Deepcrawl has over 250 different metrics that it looks at, and lots of beautiful filters, custom regex and javascript insertions." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Crawling gets you information that is comprehensive at scale. And goes from the big picture of site hygiene, all the way down to the little nuts and bolts." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Every team has to open their toolkit, whether it's sharing data, actions they've been taking, or failures they've experienced. They need a common place where that data lives." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Every SEO knows that half their job is education. And, it should continue through research and actionable language to support the business as a whole." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "SEO's not a direct ROI, but it's going to be contributing to KPIs in a way that will sustain a site long-term." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

About the speaker

Ashley Berman Hale

Deepcrawl

is a little camera shy

Ashley is VP of Professional Services at Deepcrawl

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